SEO Fundamentals: Get Found on Google

About this Course

The SEO Fundamentals: Get Found on Google course is your practical, step-by-step guide to mastering the foundations of search engine optimisation (SEO). Whether you’re a blogger, small business owner, or beginner marketer, this course will teach you exactly how to attract organic traffic and grow your online visibility using proven SEO strategies.

Over three weeks, you’ll explore how search engines like Google crawl, index, and rank websites, and learn how to optimise your content to appear in top results. You’ll gain hands-on experience with essential SEO tools like Google Keyword Planner, Google Search Console, and Ubersuggest, and apply your skills through real-world exercises designed to help you improve website performance and content ranking.

Each module combines video tutorials, interactive quizzes, worksheets, and assignments that make learning practical and engaging. You’ll learn how to identify the right keywords, structure content for readability, build backlinks ethically, and measure your SEO success with analytics tools.

By the end of this course, you’ll confidently apply SEO techniques to any website or blog, creating optimised pages that not only look good but also perform well on Google. You’ll finish the program ready for real-world implementation, and equipped with a certification that proves your understanding of modern SEO fundamentals.

₦9,999.99 ₦25,000.00

What I will learn

  • How search engines crawl, index, and rank websites.
  • The three types of SEO and their practical roles.
  • How to identify and analyse keywords for SEO.
  • How to use Google Keyword Planner and Ubersuggest effectively.
  • How to match content with user search intent.

Course Curriculum

Week 1: Introduction to SEO
This module covers SEO fundamentals, including how search engines rank pages, its three areas, and the importance of ongoing optimisation for user experience.

  • How Search Engines Work (Crawling, Indexing, Ranking)
    05:23
  • Quiz
  • Assignment
  • Types of SEO: On-page, Off-page, Technical
    05:08
  • Quiz
  • Assignment

Week 1: Keyword Research Basics
Keyword research is vital for SEO. This module teaches finding effective keywords using tools and metrics to attract engaged readers and customers.

Week 2: On-Page SEO
This module teaches SEO-friendly, user-centred content creation, focusing on keywords, meta descriptions, readability, and optimisation techniques.

Week 2: Technical On-Page SEO
This module covers on-page SEO, including mobile-friendliness, site speed, and security, to enhance usability and search rankings. An On-page SEO Checklist is included.

Week 3: Backlinks and Off-Page SEO
Off-page SEO focuses on building quality backlinks and relationships to enhance website authority, improve rankings, and drive traffic sustainably.

Week 3: Measuring SEO Success
SEO success relies on measuring metrics using tools like Google Search Console. Learn to track rankings, user behaviour, and improve site performance.

Earn a certificate

Add this certificate to your resume to demonstrate your skills & increase your chances of getting noticed.

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₦9,999.99 ₦25,000.00

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Material Includes

  • Video tutorials
  • Keyword Research Template
  • On-page SEO Checklist
  • SEO Workflow Slides
  • Do’s & Don’ts Handout
  • Quizzes, Worksheets, Assignments

Course Requirements

  • A Google Account (for Keyword Planner & Search Console)
  • Basic computer skills
  • Access to a personal or demo website/blog for practice
  • Watch videos before attempting quizzes and assignments

Who is this Course for?

  • Bloggers
  • Small business owners
  • Beginner marketers
  • Website managers
  • Anyone who wants to improve organic visibility without paid ads.