Description
You have a list. You don’t have a system.
Every enquiry that goes quiet, every subscriber who never hears from you again after the welcome email, every client who finishes a project and vanishes that’s revenue leaking out of a list with no structure attached to it.
Email Marketing Systems for Service Businesses gives you the five automated sequences that plug the leak:
- Welcome: turns a new subscriber into someone who opens your next email
- Lead Nurture: moves a warm lead toward a booked call, without begging
- Inquiry Follow-Up: recovers leads who enquired and went silent
- Client Onboarding: keeps a new client confident in the first weeks, without you managing it manually
- Retention & Referral: keeps past clients close enough to rebook, renew, or refer
This isn’t theory. Every sequence comes with the actual template subject lines and email bodies, ready to copy, edit, and load into Mailchimp, ConvertKit, or ActiveCampaign. Plus a segmentation trigger map so contacts move between sequences automatically, and a 30-day install plan so you’re not trying to build all five at once.
What’s inside:
- 12 chapters covering the model, each sequence, segmentation, tone, metrics, and tool setup
- Appendix A: the full five-sequence template pack: 22 email templates, ready to use
- Appendix B: segmentation trigger map for your email platform’s automation builder
- Appendix C: a 30-day, week-by-week install checklist
Who this is for:
Service business owners with an existing list and no automation running behind it. If you’re starting a list from zero, start there first. This book is about the system, not list-building.
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